Your Data To Defend
Forty-eight pages on Salesforce platform and code security, synthesised from 30+ industry reports and a decade inside regulated orgs.
Written by our CEO & CISO, co-authored by Advension, Pandora and SecureDevice.PDF · 48 pages · 6 MBThis PDF is not tagged for accessibility. Accessible-format requests.
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Your AI Is Ready. Your Organisation Isn’t.
AI pilots stall for organisational reasons, not technical ones. Three questions leadership teams have to answer before agents work.
Expanding the Scope of CRM Integrations
Most integration projects stop at moving data. The real value of a CRM integration is triggering process in the systems around it.
A Truly Customer-Centric Experience
There is a graveyard of failed CX initiatives. Serving your customer is one thing; understanding them is another entirely.
The European Accessibility Act
Since June 2025 accessibility is law, not preference. What it covers, what it costs, and why it is a market opportunity rather than a burden.
Business Analysts Should Be Technical
A business analyst without technical depth cannot design a Salesforce solution that survives contact with the platform.
Solution Architecture
Solution architecture is a business strategy, not a diagram and bad architecture costs far more than good architecture ever does.
EX Boosts CX Success
Companies pour everything into customer experience while ignoring employee experience and Salesforce puts the cost of that at up to 50% of revenue growth.
The Power of Small Teams
Why a small senior team outperforms a large one: direct access to expertise, faster decisions, and no layer of people learning on your project.
Do You Actually Need Service Cloud?
Configuration, then no-code, then low-code, then code and only move down when the rung above genuinely cannot carry it. Including a support desk we built on Enterprise Edition without the licence upgrade the client expected to buy.
Archive
Earlier writing from when marketing automation was our main focus. Still online, still useful but not where our practice sits today.