Medical Client - Research

Undisclosed Client #2

Health Care, medical services, Research

About the Client

The client is among the foremost MedTech companies in Sweden. Specialising in the development and distribution of medical devices designed to enhance the quality of life for individuals living with a neck stoma. With a strong presence in over 90 countries, their mission is deeply rooted in a commitment to improving patient care. They do this by offering innovative solutions tailored to the unique needs of their users.

The organisation is driven by a passion for facilitating a more comfortable and manageable lifestyle for people with a neck stoma, emphasising personalised care and cutting-edge technologies.

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The Challenge

The primary challenge faced by the client was the lack of a cohesive and efficient flow of data between their Sales and Marketing teams. This disconnect hindered their ability to provide a seamless and personalized customer experience. This is crucial in the highly competitive MedTech industry. The existing systems for managing customer relationships and marketing campaigns operated in silos, leading to inefficiencies and a gap in communication. Furthermore, with the increasing importance of data protection regulations such as GDPR, the client needed a robust solution to ensure compliance while managing customer data effectively.


Advension stepped in to address these challenges by designing and implementing a complete data integration solution between Salesforce Sales Cloud and Oracle Eloqua.

This integration aimed to streamline the flow of information between the Sales and Marketing departments. With focus on ensuring a unified approach to customer management and campaign execution.

In addition to the data integration, Advension developed various Marketing Automation solutions tailored to enhance the overall Employee Experience and ensure GDPR compliance.

These solutions were designed to automate and optimize marketing tasks, improve internal workflows, and secure the handling of customer data. Thereby, supporting the client’s commitment to providing personalized care and innovative solutions.


The implementation of the data integration between Salesforce Sales Cloud and Oracle Eloqua, coupled with the deployment of Marketing Automation solutions, significantly transformed the client’s operations. The seamless bridge established between the marketing and sales departments facilitated a reliable and efficient flow of data. Enabling a more cohesive and informed approach to customer engagement and campaign management.

This integration has led to notable improvements in customer experience. The teams can now leverage real-time data to offer personalized solutions and support. Moreover, the automation solutions have not only streamlined internal processes but also ensured that the client remains compliant with GDPR. Safeguarding customer data and reinforcing their reputation as a trusted provider in the MedTech industry.

Overall, the strategic partnership with Advension has empowered the client. Optimising their sales and marketing efforts, driving efficiency and continuing their mission: Enhancing the quality of life for individuals living with a neck stoma, while adhering to the highest standards of data protection and privacy.