An Agentforce-powered booth that converted a quarter of its visitors

At Salesforce Agentforce World Tour Copenhagen we were one stand among many, competing with enterprise brands and much larger budgets. Foot traffic at an event like this does not happen by accident. The experience itself has to be the reason someone stops walking.

We also wanted to answer a harder question than “can we draw a crowd”. We wanted to prove that an agentic system could sit underneath a live physical experience and produce clean, structured, consented lead data at the other end.

We built a gesture-driven, immersive game and quiz where attendees played in real time using hand gestures or flight controls. There was no keyboard, no form, and no queue for a demo screen.

Behind it, an agentic system tracked engagement, adapted to the player, and wrote structured data directly into Salesforce as they played. Agentforce handled the agents and prompt orchestration, AWS Bedrock hosted the models, React and Three.js drove the 3D interaction, and Google MediaPipe did gesture recognition and facial tracking.

The architecture bridged physical engagement and real-time CRM data. Every interaction flowed from the game environment into Salesforce, so the team had behavioural lead data from day one rather than a bowl of business cards.

The booth became one of the most visited at the event, drawing over 200 attendees out of 1,200+ on the floor.

Participation went well beyond footfall. A 35% active participation rate is more than double the typical event benchmark. Attendees were not passing through, they were playing. Around 25% of all booth visitors became marketing-qualified, consented leads, against a typical range of 5–15% for traditional activations.

Beyond the floor, the activation generated over 125,000 social impressions and more than 45,000 video views, extending reach for weeks after the event closed.