The challenge
Agenci is one of the leading co-branding marketing businesses in Denmark, designing and printing hundreds of catalogues and brochures for well-known brands across many industries.
A large part of Agenci’s strategy relies on a skilled SDR team responsible for outbound sales, supported by Adversus, their dialer platform. But collaboration between systems was limited, and many processes were manual, creating operational overhead with a direct impact on sales.
Leadership identified the need for a high-velocity lead management funnel and a sales process tailored to help the SDR team close more deals, faster.
What we did
We ran a discovery to understand the pain points and the platform landscape, then architected a cross-platform solution.
Sales Cloud addressed over 90% of the initial requirements by default. The remainder we handled with no-code configuration rather than custom development.
We configured a two-way integration with Adversus through Zapier, enabled Einstein Activity Capture for the Outlook integration, and built a custom lead management process with the reports and dashboards to run it. A custom sharing model reduced the time spent prospecting and managing leads.
The outcome
Sales Cloud gave Agenci the structure and versatility to run a high-velocity sales model that actually works.
The integration cut the time spent switching between platforms, which kept the team focused and more engaged.
With Sales Cloud as the central system of record, Agenci got a 360-degree view of leads, customers and pipeline, which is what makes stronger relationships and a better customer experience possible.
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