The challenge
The client is a leading multinational developing and manufacturing innovative medical devices, with 1,200 employees and market presence in more than 50 countries, supplying hospitals, health institutions, wholesalers and retailers.
With marketing and sales operations spread across many branches and departments, reliable data integration between platforms was essential. The existing integration had been configured with what was by then a legacy tool, and Oracle had discontinued support for the underlying framework.
What we did
The right solution was Oracle’s newer Eloqua Salesforce Integration App, by then several major revisions in. We configured it to sync data in both directions for several customer-related entities and activities.
Migration was not a like-for-like swap. Certain programs, campaigns and assets had to be re-architected so the new setup processed data as expected.
Respecting the client’s quality assurance and deployment processes, the solution was built and tested in staging before being deployed to production.
The outcome
The new setup significantly improved response rates and reduced integration errors.
Unlike its legacy counterpart, the inbound integration runs twice as fast and the outbound executes in near real time materially reducing the time between a consumer request and a response.
Beyond speed, the Integration App offers far more flexibility across Eloqua Campaign and Program Canvas, enabling more advanced consumer processes.
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