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Over-Emailing Hurts Conversions – Here’s Why

Many Emails

In today’s digital world, email marketing remains one of the most effective tools for businesses. But with the rise in automated campaigns, many companies face a common problem: sending too many emails too often. Over time, this can lead to a phenomenon known as “Emotional Unsubscription.”Recipients may not officially unsubscribe, but they stop engaging with… Read more »

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A Truly Customer-Centric Experience!

Customer Experience

Has anyone done it?..and if yes, what was the cost, was it justified? There is a graveyard of failed CX initiatives out there, where companies simply lost hope, ..and money! But, before we get there, let me share a definition of CX as stated by McKinsey & Company: CX, or customer experience, encapsulates everything a… Read more »