GAMIFICATION AND USER EXPERIENCE
Game Play
to Enhance Brand Experience
and Empower Loyalty
Gamification and
Brand Engagement
Gamification in its essence is about driving user engagement to enhance the brand positioning and influence business value.
When your customers engage with the game mechanics they enter an experience that doesn’t end once the game is completed, but it remains as a reference to your brand.
Your customers can learn more about your brand, products, and services while being entertained.
By defining clear game goals and strategies, your company can gather valuable data about your customers to provide an even better customer experience.
We can enhance your brand engagement and customer experience by taking advantage of various gamification concepts.
Game Theory and Best Practices
Gamification as a concept has been adopted by many companies these days. It provides evident results both for the users and for the brands. Within this stage, we share our best practices and show you practical examples of how gamification can be deployed as part of your customer communication channels.
UX and Design
Most of the gamification platforms out there such as LeadFamly, offer out-of-the-box design, and UX, in general, to get you going as fast as possible. Even though this will be sufficient in most cases, in order to truly immerse your customers we will have to customize the overall design to better support your brand and to achieve the ultimate User Experience.
Configuration and Implementation
Each game is based on a specific data model, and configuration settings. Very often we have to configure a data integration and bring data from your other platforms in order to provide a more personalized user experience. Enabling the proper configuration will not only improve the overall game experience but more importantly, reduce the possibility of any security issues.
Analytics and Reporting
Successful gamification requires great insights from which we can learn more about your customers, and the way they interact with your brand. Within this stage, we help you crunch the gathered data and structure it into insightful reports, which surface up specific user patterns which are later used to provide more business value and improved customer experience.
Gamification is a great way to engage with your customers and position your brand.
It is used with great results by many companies especially as part of their loyalty strategy.