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Integrate functionality: Expanding the Scope of CRM Integrations

In Advension, we are experts in CRM and integrations. Since starting the company (and even before) we have scoped, built and maintained hundreds of integrations. While every project is different, the core of most of the projects we have done is similar: Integrating Data. When businesses reach a certain level, they start integrating their CRM… Read more »

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Oracle Eloqua vs Salesforce Marketing Cloud – Data Model and Processes

>> Continuation from Eloqua vs Marketing Cloud – Architecture and Security When considering different use-cases and architecture there are few things to keep in mind related to the Data Model and related Data Processes. That being said, this article taps into some of the most critical aspects, as listed below. Table of Contents: Data Model… Read more »