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Design Principles

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Solution Architecture

Solution Architecture

Solution Architecture, no matter if software, cloud, or similar, is both about “Doing the Right Things, and Doing the Things Right”. But it is also about looking the things now, and in the future. And, nevertheless, it is about objectively looking at the good and the bad things. Solution Architecture is most likely the most… Read more »

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Marketing Automation fails to deliver ROI!

Yes, we hear this quite often these days, and to be honest it is not far from the truth. After all Marketing Automation and ROI go often hand to hand. However, the real reason, though not so obvious, is just one inch below the surface. In the past ten years, we’ve got the opportunity to… Read more »