In today’s digital world, email marketing remains one of the most effective tools for businesses. But with the rise in automated campaigns, many companies face a common problem: sending too many emails too often. Over time, this can lead to a phenomenon known as “Emotional Unsubscription.”Recipients may not officially unsubscribe, but they stop engaging with… Read more »
In Advension, we are experts in CRM and integrations. Since starting the company (and even before) we have scoped, built and maintained hundreds of integrations. While every project is different, the core of most of the projects we have done is similar: Integrating Data. When businesses reach a certain level, they start integrating their CRM… Read more »
>> Continuation from Eloqua vs Marketing Cloud – Architecture and Security When considering different use-cases and architecture there are few things to keep in mind related to the Data Model and related Data Processes. That being said, this article taps into some of the most critical aspects, as listed below. Table of Contents: Data Model… Read more »
>> Continuation from Eloqua vs Marketing Cloud – Introduction. Due to the major differences in core architecture, both platforms have significantly different data and security models. The following sections elaborate more on this, and what should you be aware of before making purchase decisions, or migrating from your existing platform. Table of Contents: Flat org… Read more »
Abstract With the exponential growth of Salesforce in the last few years, we often hear the same questions: Should we migrate to Salesforce Marketing Cloud?Is Oracle Eloqua better than Salesforce? etc. Even though both solutions classify as Marketing Automation platforms, the answer to Eloqua vs Salesforce Marketing Cloud is really not that simple. In the… Read more »
Yes, we hear this quite often these days, and to be honest it is not far from the truth. After all Marketing Automation and ROI go often hand to hand. However, the real reason, though not so obvious, is just one inch below the surface. In the past ten years, we’ve got the opportunity to… Read more »
A Brief History Email Double Opt-in has been around since recipients started complaining about why they receive emails to which they never subscribed. The next thing, Email Service Providers (ESPs), such as Google, Yahoo, and the rest, had to do something about it. So, they started implementing various logical filters and indexes to rank senders… Read more »