In today’s digital world, email marketing remains one of the most effective tools for businesses. But with the rise in automated campaigns, many companies face a common problem: sending too many emails too often. Over time, this can lead to a phenomenon known as “Emotional Unsubscription.”Recipients may not officially unsubscribe, but they stop engaging with… Read more »
Abstract With the exponential growth of Salesforce in the last few years, we often hear the same questions: Should we migrate to Salesforce Marketing Cloud?Is Oracle Eloqua better than Salesforce? etc. Even though both solutions classify as Marketing Automation platforms, the answer to Eloqua vs Salesforce Marketing Cloud is really not that simple. In the… Read more »
A Brief History Email Double Opt-in has been around since recipients started complaining about why they receive emails to which they never subscribed. The next thing, Email Service Providers (ESPs), such as Google, Yahoo, and the rest, had to do something about it. So, they started implementing various logical filters and indexes to rank senders… Read more »