In today’s digital world, email marketing remains one of the most effective tools for businesses. But with the rise in automated campaigns, many companies face a common problem: sending too many emails too often. Over time, this can lead to a phenomenon known as “Emotional Unsubscription.”Recipients may not officially unsubscribe, but they stop engaging with… Read more »
>> Continuation from Eloqua vs Marketing Cloud – Introduction. Due to the major differences in core architecture, both platforms have significantly different data and security models. The following sections elaborate more on this, and what should you be aware of before making purchase decisions, or migrating from your existing platform. Table of Contents: Flat org… Read more »
Abstract With the exponential growth of Salesforce in the last few years, we often hear the same questions: Should we migrate to Salesforce Marketing Cloud?Is Oracle Eloqua better than Salesforce? etc. Even though both solutions classify as Marketing Automation platforms, the answer to Eloqua vs Salesforce Marketing Cloud is really not that simple. In the… Read more »
Yes, we hear this quite often these days, and to be honest it is not far from the truth. After all Marketing Automation and ROI go often hand to hand. However, the real reason, though not so obvious, is just one inch below the surface. In the past ten years, we’ve got the opportunity to… Read more »