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Over-Emailing Hurts Conversions – Here’s Why

Many Emails

In today’s digital world, email marketing remains one of the most effective tools for businesses. But with the rise in automated campaigns, many companies face a common problem: sending too many emails too often. Over time, this can lead to a phenomenon known as “Emotional Unsubscription.”Recipients may not officially unsubscribe, but they stop engaging with… Read more »

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A Truly Customer-Centric Experience!

Customer Experience

Has anyone done it?..and if yes, what was the cost, was it justified? There is a graveyard of failed CX initiatives out there, where companies simply lost hope, ..and money! But, before we get there, let me share a definition of CX as stated by McKinsey & Company: CX, or customer experience, encapsulates everything a… Read more »

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European Accessibility Act

European Accessibility Act

Have you heard of the European Accessibility Act?It has nothing to do with the AI Act, or the GDPR for that matter, but it is as important as it can be since soon it will be the new law. Let’s start by saying,As of 28 June 2025, companies MUST ensure that the newly marketed products and… Read more »

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Business Analysts should be technical

Business Analyst should be technical

In today’s fast-paced business world, the role of a business analyst is very important. These professionals help companies use technology to achieve their goals, making sure that investments in tech bring real benefits. This article explains why it is crucial for business analysts to have a strong understanding of technology, especially when working with Salesforce,… Read more »

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EX Boosts CX Success

Employee Experience

Introduction In today’s world, making customers happy is everything for a business. It’s like the golden ticket to standing out in a sea of endless choices and keeping people coming back for more. But here’s the thing: while companies are going all-in on crafting those wow moments for customers, they’re missing a big piece of… Read more »

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Solution Architecture

Solution Architecture

Solution Architecture, no matter if software, cloud, or similar, is both about “Doing the Right Things, and Doing the Things Right”. But it is also about looking the things now, and in the future. And, nevertheless, it is about objectively looking at the good and the bad things. Solution Architecture is most likely the most… Read more »

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The Power of Small Teams: A Deep Dive into Efficiency and Innovation

advension team

In the dynamic landscape of today’s business world, the composition and size of teams are in focus. Teams composition have become central to the discussion on productivity, innovation, and customer satisfaction. Supporting this debate, small teams have emerged as powerhouses of in-depth, but also diverse knowledge. They are embodying the so-called “X” profile of individuals…. Read more »

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Few Reasons why Email Double Opt-in!

A Brief History Email Double Opt-in has been around since recipients started complaining about why they receive emails to which they never subscribed. The next thing, Email Service Providers (ESPs), such as Google, Yahoo, and the rest, had to do something about it. So, they started implementing various logical filters and indexes to rank senders… Read more »

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Ready for an Impact?

Being Relevant and Transparent is essential for establishing a successful and trustworthy relationship, but that’s not enough.