Post

European Accessibility Act

European Accessibility Act

Have you heard of the European Accessibility Act?It has nothing to do with the AI Act, or the GDPR for that matter, but it is as important as it can be since soon it will be the new law. Let’s start by saying,As of 28 June 2025, companies MUST ensure that the newly marketed products and… Read more »

Post

Solution Architecture

Solution Architecture

Solution Architecture, no matter if software, cloud, or similar, is both about “Doing the Right Things, and Doing the Things Right”. But it is also about looking the things now, and in the future. And, nevertheless, it is about objectively looking at the good and the bad things. Solution Architecture is most likely the most… Read more »

Post

The Power of Small Teams: A Deep Dive into Efficiency and Innovation

advension team

In the dynamic landscape of today’s business world, the composition and size of teams are in focus. Teams composition have become central to the discussion on productivity, innovation, and customer satisfaction. Supporting this debate, small teams have emerged as powerhouses of in-depth, but also diverse knowledge. They are embodying the so-called “X” profile of individuals…. Read more »

Post

Oracle Eloqua vs Salesforce Marketing Cloud – Data Model and Processes

>> Continuation from Eloqua vs Marketing Cloud – Architecture and Security When considering different use-cases and architecture there are few things to keep in mind related to the Data Model and related Data Processes. That being said, this article taps into some of the most critical aspects, as listed below. Table of Contents: Data Model… Read more »

Post

Oracle Eloqua vs Salesforce Marketing Cloud – Architecture and Security

>> Continuation from Eloqua vs Marketing Cloud – Introduction. Due to the major differences in core architecture, both platforms have significantly different data and security models. The following sections elaborate more on this, and what should you be aware of before making purchase decisions, or migrating from your existing platform. Table of Contents: Flat org… Read more »

Post

Oracle Eloqua vs Salesforce Marketing Cloud – Introduction

Abstract With the exponential growth of Salesforce in the last few years, we often hear the same questions: Should we migrate to Salesforce Marketing Cloud?Is Oracle Eloqua better than Salesforce? etc. Even though both solutions classify as Marketing Automation platforms, the answer to Eloqua vs Salesforce Marketing Cloud is really not that simple. In the… Read more »

Post

Marketing Automation fails to deliver ROI!

Yes, we hear this quite often these days, and to be honest it is not far from the truth. After all Marketing Automation and ROI go often hand to hand. However, the real reason, though not so obvious, is just one inch below the surface. In the past ten years, we’ve got the opportunity to… Read more »

Post

Few Reasons why Email Double Opt-in!

A Brief History Email Double Opt-in has been around since recipients started complaining about why they receive emails to which they never subscribed. The next thing, Email Service Providers (ESPs), such as Google, Yahoo, and the rest, had to do something about it. So, they started implementing various logical filters and indexes to rank senders… Read more »

Post

Ready for an Impact?

Being Relevant and Transparent is essential for establishing a successful and trustworthy relationship, but that’s not enough.