Yes, we hear this quite often these days, and to be honest it is not far from the truth. After all Marketing Automation and ROI go often hand to hand. However, the real reason, though not so obvious, is just one inch below the surface. In the past ten years, we’ve got the opportunity to… Read more »
A Brief History Email Double Opt-in has been around since recipients started complaining about why they receive emails to which they never subscribed. The next thing, Email Service Providers (ESPs), such as Google, Yahoo, and the rest, had to do something about it. So, they started implementing various logical filters and indexes to rank senders… Read more »
People Don’t Opt-out from relevant content!
Being Relevant and Transparent is essential for establishing a successful and trustworthy relationship, but that’s not enough.
Trust is the single most important ingredient for any successful relationship, either business or personal.